Primo Giammusso is an entertainment production specialist who consistently thrives at turning event dreams into realities. 

He is a junior at the University at Buffalo, pursuing a degree in Business and Finance with plans to graduate in 2026. Based in Buffalo, New York, Primo has been immersed in the entertainment industry since the age of 13, when he first began DJing. His passion for creating unforgettable experiences led him to found Primo Lighting and Sound at just 17 years old.

Now a leader in event production, Primo's company specializes in lighting, sound, rentals, and special effects, serving clients across Western New York. With years of hands-on experience and a dedication to entertainment excellence, Primo strives to elevate every event he touches. From intimate gatherings to large-scale productions, his attention to detail and commitment to quality have made him a trusted name in the industry. Balancing his business with his academic pursuits, Primo remains driven to innovate and grow while staying true to his Buffalo roots.